Our Story




Everybody has a story. But, the greatest stories are those where tragedy is turned into triumph. Where a man with humble beginnings has a dream and rises above the challenges to create something lasting and great. This is the story of FLAM GEAR COMPANY. 


LaMar Merchant was born and raised on the South side of Chicago. Like many, he did what was expected of him. He went to college, got a degree, married young and made it out of the South Side. But, by age 25, he was a divorced, father of one, caught up in the endless loop of Corporate America, struggling to stay afloat. He would have surely went under if it weren’t for his life raft…Drums.  He left the South Side, but its sound would forever live through him from the clanking of his mom pots and pans at age 4 through the Marching Band at Thornton High to every Jazz, Country, Rock, Pop or R&B gig he played.


However, Music is much more to LaMar than gigs…Music is his Ministry. And, out of it is where FLAM, For Loud Anointed Musicians, was born. LaMar remarried, had 2 children and settled in Houston, TX. It was there that he gave birth to his Global brand 10 years ago.  Back then, FLAM was just supported by family and a few close friends. Today, after a lot of blood, sweat and tears, FLAM has stretched far beyond Houston to the four corners of the earth and is supported by heavy hitters in the industry and amazing local cats who simply have a love for all things drums and percussion. After all, FLAM is not just a catchy slogan that drummers say, it’s the very note that binds them together. So, we ask ourselves more than a decade later, “What inspires us and our customers?” Is it the iconic FLAMBOY or Drummers vs. Everybody? Or…is it the Ministry Uniting For Loud Anointed Musicians Worldwide. Yes, in this new chapter FLAM is sparking a revival…we ask you to help us FAN or (FLAM) THE FLAMES 🔥 



“Listen, you Kings! Pay attention, you mighty rulers! For I will sing to the LORD. I will make music to the LORD, the God of Israel.”


1Samuel 16:16

“Let us find a good musician to play the harp whenever the tormenting spirit troubles you.  He will play soothing music, and you will soon be well again.”


1 Chron. 6:31

“David assigned the following men to lead the music at the house of the LORD after the Ark was placed there.”


1Chron. 6:32

“They ministered with music at the tabernacle until Solomon built the temple of the LORD in Jerusalem.  They carried out their work, following all the regulations handed down to them.”